Coaching: Everyone Agrees It's Important, but Few Know How

What is coaching?  Everybody seems to have their own definition, but the aim of coaching is always the same: to help somebody meet a specific goal.  How we coach somebody to meet their goals is where most people differ, and some methods are more effective than others.  There’s been a lot of research done in how to influence a person’s behavior, and you’ll learn the basics of a modern, very effective technique.

What’s the difference between coaching and mentoring?  When should coaching be used?  How do you know if you’ve been coached?  How long does it take to coach somebody?  Just how important and effective is coaching in business today?  These are some of the questions we’ll discuss, plus you’ll have a chance to practice coaching with each other in the workshop.

Bob Britton, Director of Sales Training at Dell Services in Plano, has led sellers, led global training groups, trained on six continents (hasn’t made it to Antarctica – yet), and is currently heading up the development of a global sales force.

One of his passions is to help others find that balance of art and science in sales that makes them successful.

Bob is originally from Boston but he does pronounce his “R’s”. Plus, he’s a “wicked big” Red Sox fan! Bob’s session will be fun and conversational. You can learn more about Bob (“What About Bob?”) at https://www.linkedin.com/in/brittonrobert.

Where: SMU in Plano

Just 1 mile east of the Dallas North Tollway in Plano. Find directions here.

5236 Tennyson Parkway

Room #107

When: 6:30-8:00pm

All members of ATD Dallas are welcome to attend any SIG any time at no charge. Non-members are welcome to join us for up to 2 complimentary sessions. After that, to provide ongoing chapter support to the SIG, you will need to join ATD Dallas by paying annual dues of $115.

Questions? Contact 972.233.9107 ext. 224 or email info@tddallas.org.