• Home
  • Webinar: Story Design: An Online Master Class Series

Webinar: Story Design: An Online Master Class Series

  • 08 May 2017
  • 15 May 2017
  • Webinar
  • 85


  • Only $195.00 for all three sessions and recordings, which will be made available to registrants.

ATD (Association of Talent Development) Dallas Presents:


Click below to view a 2-minute video!


When: May 8, 11 & 15, 2017 6:30-8:00PM (CST)

Location: Virtual Webinar

All sessions will be recorded and made available to registrants

Only $195.00 for all three sessions and recordings

Story design is a comprehensive approach to instructional design from analysis to delivery. It’s incredibly practical, efficient and, most of all, effective!

Learning professionals seek to affect behaviors through their training, but often one of the most powerful tools to changing behavior—story—is ignored…or tacked on superficially. Crafting an embedded, powerful story that concretely connects to learning can be elusive. Join ATD Dallas and Rance Greene for this live 3-session online workshop and sharpen your abilities to discover, design and deliver stories that connect with and move your audience.

Rance will demonstrate stories for learning and you will gain the skills to design and develop stories for your own company/clients. In-session practice and short assignments will give you the opportunity to begin implementing story design quickly and learn from fellow-participants. Job aids and resources will cement what you’ve learned in the sessions and boost your confidence to start story designing right away. Get ready for instructional design training like you’ve never experienced before!

Session 1 - Discover

  • Use a simple analysis process to mine for stories that support business outcomes
  • Create an action list and an audience profile
  • Present a strong case for stories in training and communications

Session 2 - Design

  • Move seamlessly from analysis to design using case studies, story premises and metaphors
  • Craft stories with relatable characters and strong conflict that concretely connect to behavior change

Session 3 - Deliver

  • Develop stories using creative delivery methods
  • Get started with some simple steps towards moving stories center stage in your training and communications


Rance Greene is a designer of training and communications for Health Care Service Corporation. His signature story-telling techniques have won awards from The eLearning Guild, ATD Dallas, Health Ethics Trust and even a Telly Award. Rance was named a 2016 Emerging Training Leader by Training Magazine. His sessions combine interactivity with inspiration and brass tacks practicality. To learn more about his approach to storytelling, visit www.needastory.com.


14070 Proton Rd. - Suite 100
Dallas, TX 75244

Email: info@tddallas.org

Phone: 972-233-9107 ex. 224

Fax: 972-490-4219

If you are experiencing display issues with this page, please upgrade your browser to the most current available version.



Powered by Wild Apricot Membership Software