Sales Enablement SIG: Progress Over Perfection: How to Measure Sales Effectiveness

Carrabba's Italian Grill 
17548 Dallas Parkway
Dallas, TX 75287

Just South of the III Forks restaurant, off the Dallas North Tollway in Dallas. Find directions here.

Measuring outcomes only (quota attainment) provides an inaccurate and easily manipulated view of sales effectiveness.  Sales Enablement allows us to expand our measurements beyond the financial metrics.  Justifying the value of Sales Enablement should be much more about proving progress than striving for mythical perfection.  In fact, Toastmasters has developed a certification process for another highly subjective domain, public speaking, which we can use as a template for sales effectiveness. 

Join us to learn about measuring if what you’re doing in Sales Enablement is working, and to share some ideas, in an interactive discussion where we’ll learn about Sales Enablement together.

About the Presenter:

Billy Bob is an accomplished enterprise software sales veteran. Since 1995, Billy Bob has been focused on achieving enterprise software sales success by finding innovative ways to help customers buy.   In his current role at Workday, Billy Bob leads their efforts to recruit and prepare emerging sales talent to drive growth and innovation.

Planning to attend the event?

Please register to help us know headcount. Go to the restaurant’s party room. We encourage you to order food or a drink because the room has been provided at no charge.

For questions or more info, please contact Cathy Howard (cathyhowarddallas@gmail.com).  Join our LinkedIn group, ATD Dallas Sales Enablement SIG.