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  • Career Development SIG: YOU-SP: Marketing Your Unique Selling Point in a Competitive Environment

Career Development SIG: YOU-SP: Marketing Your Unique Selling Point in a Competitive Environment

  • 26 Sep 2018
  • 6:30 PM - 8:00 PM
  • Dallas Baptist University in Plano: 2805 North Dallas Parkway, Suite 450, Room #106, Plano, TX 75093
  • 3


  • Free for Members and Non-Members.

Registration is closed

ATD Dallas Career Development SIG

Hosted by: Laurie Barnett

September 26, 2018 6:30-8:00pm
Facilitator: Lynne McNamee

NEW LOCATION AND DAY: See below for new location details.

Personal branding is only half the challenge. You also need to get your message out to the right audiences, whether you are a freelancer, job seeker, or established professional. This session will help you define your brand and develop a marketing plan to gain your next client, job or promotion.

You will actually begin to craft your personal brand and marketing plan to promote that brand. Be ready to put pen to paper! Ideally, bring a printout of your LinkedIn Profile for reference.

• Define your personal brand using the guidelines and tools provided

• Create a marketing plan to promote your personal brand

• Establish metrics to measure success and identify when modifications are needed

About the facilitator:

Lynne McNamee is the president of Lone Armadillo Marketing Agency. She has managed marketing campaigns for companies such as Avis, HP, and Bank of America. As the marketing director for Bluewater, Consultants for Learning, Talent, and Human Capital Management, she helped them double leads in eight months and contributed towards 4x revenue growth in eighteen months.

Lone Armadillo Marketing Agency, which Lynne founded in 2008, specializes in strategy, plans, processes, and tactical execution of marketing programs for B2B companies, especially in the L&D space. The agency is a recent SWLS sponsor.

Lynne has been a HubSpot partner since 2011. The New York Times cited Lynne for her innovations in marketing.

Where: Dallas Baptist University in Plano

Find directions here.

2805 North Dallas Parkway, Suite 450
Plano, TX 75093

Room #106

When: 6:30-8:00pm on Wednesday, 9/26
You are welcome to arrive early to network and get settled prior to the start of the meeting.

All members of ATD Dallas are welcome to attend any SIG any time at no charge. Non-members are welcome to join us for up to 2 complimentary sessions. After that, to provide ongoing chapter support to the SIG, you will need to join ATD Dallas by paying annual dues of $115.

Questions? Contact 972.233.9107 ext. 224 or email info@tddallas.org.


14070 Proton Rd. - Suite 100
Dallas, TX 75244

Email: info@tddallas.org

Phone: 972-233-9107 ex. 224

Fax: 972-490-4219

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