Technology SIG: Dammit Jim, I'm a Doctor Not a Graphic Designer!

ATD Dallas Technology SIG

Designers often find themselves playing many roles in training development. Due to time or budget constraints, the role that usually ends up taking a backseat is the role of graphic designer. And this is a challenge because solid graphic design makes a big difference in how people receive and process information, which is L&D’s ultimate goal. While graphic design can seem difficult and time-consuming, it doesn’t have to be.

This session we will explore five effective and user-friendly practices that will increase the quality of what you design. You will be able to translate the practices to any tool you use for development, from simple tools like PowerPoint to more complex graphic tools like Illustrator or rapid development tools like Storyline and Captivate. The session will focus on simple approaches that can make a big difference, such as how to organize content and how to effectively use color and backgrounds for the optimal learning experience. You’ll leave with practical tips that will make your content both more appealing to the eye and more effective for learning with minimal effort and time.

In this session, you will learn:

• How to pick the right font palette for your project and why you should to stick to it
• Why it’s important to select an appropriate color scheme and use it consistently
• How to create proper contrast and why it matters
• Why leaving some empty space in your design can make it easier for people to learn
• How to place your text in contrast to your background and increase legibility

About the facilitator:

Jeremy Medrano, a creative director at Infinitude Creative Group, found his passion for visual design and storytelling early on. After graduating with a degree in digital filmmaking from the Art Institute of Dallas, Jeremy began his career as a video editor, motion graphic artist, and graphic designer. Due to his dedication and drive for innovative results, he quickly moved into a management role, then into creative direction. At Infinitude, he oversees the artistic development of all work; supervises the team of designers, editors, and production artists; and is always pushing the envelope to produce better work and expand the organization’s capabilities.

*New Location*:

Girl Scout Headquarters:

6001 Summerside Dr.
Dallas, TX 75252

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All members of Dallas ATD are welcome to attend any SIG any time. All non-members please feel free to join us for up to 2 sessions at a SIG. After 2 sessions, to provide ongoing chapter support to the SIG, you will be expected to join Dallas ASTD by paying the annual dues of $115.