April Career Development SIG: The Brand Called YOU: How to Brand, Market & Sell Yourself

ATD Dallas Career Development SIG

Note: This webinar involves a two-step registration process. First by registering on this website and the second on Zoom. See additional details below.

BRIEF DESCRIPTION

In today’s competitive job market, standing out isn’t optional—it’s essential. "The Brand Called You: How to Brand, Market, and Sell Yourself" is a dynamic session designed to help you craft a powerful personal brand, market yourself effectively, and position your skills for career success. During this session, you’ll learn how to define your unique value, optimize your online presence, and master the art of self-promotion—without feeling “salesy.” Walk away with actionable strategies to elevate your career and make a lasting impact.

KEY OBJECTIVES

Participants will be able to:

1. Define Their Personal Brand – Craft a compelling personal brand statement that highlights their unique value and expertise.

2. Market Themselves Effectively – Leverage LinkedIn, social media, and networking to increase visibility and credibility in their industry.

3. Communicate Their Value with Confidence – Develop a clear and compelling elevator pitch to articulate their strengths and career story.

4. Optimize Their Resume and Online Presence – Implement quick strategies to ensure their resume and LinkedIn profile reflect their brand and attract opportunities.

5. Take Action on Personal Branding – Identify at least one step they will take immediately to strengthen and showcase their brand.

ABOUT THE FACILITATOR
Nicky Gibson

Global Talent Acquisition Director, Strategy & Operations | Talent Brand & Talent Engineer

Nicky Gibson is a Global Talent Acquisition Director, Strategy & Operations at Epsilon, a leading MarTech company, where she drives innovative talent strategies, operational excellence, and employer branding initiatives. With a background spanning strategic sourcing, strategic talent acquisition, and recruitment marketing, Nicky has built high-impact teams and transformed talent acquisition functions at McKesson, JCPenney, Pizza Hut, Johnson & Johnson, and ExxonMobil.

A recognized leader in employer branding and diversity hiring, she has launched cutting-edge career sites, CRM solutions, and recruitment marketing programs to attract and engage top talent. A sought-after speaker and mentor, Nicky is passionate about creating data-driven, scalable solutions that elevate employer brands and optimize hiring strategies.

An MBA graduate from Baylor University, Nicky is also an active member of Alpha Kappa Alpha Sorority, Inc., a community leader, and a conference speaker, sharing insights on talent innovation and career branding.

LOCATION

Online: Zoom (Link will come from Zoom after second registration step.)

REGISTRATION COST

• Member registration: Free!
• Non-Member Guest registration: $10

TWO-STEP REGISTRATION DETAILS

• After registering on the website, you will receive a confirmation email from ATD Dallas Chapter. 
• IMPORTANT: Secondary registration via Zoom is necessary.  Click the link in the confirmation email to complete the registration process.
• You will then receive a confirmation email from Zoom that will include options to download the meeting to your calendar and the actual Join Meeting link.

NOT ABLE TO ATTEND AS PLANNED?

Please cancel your registration by contacting info@tddallas.org

QUESTIONS

Contact 972-233-9107 ext. 224 or email info@tddallas.org