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August Learning & Lattes: Start with Why by Simon Sinek

  • 10 Aug 2024
  • 10:00 AM - 11:00 AM
  • Mudleaf Coffee, 3100 Independence Parkway, Suite #300 Plano, TX 75075


  • Free to ATD Dallas members.


ATD Dallas New Book Club: Learning & Lattes

Hosted by Karen Clem

August 10, 2024 / 10:00am-11:00am CST

Start with Why by Simon Sinek


Get ready to inspire others through Simon Sinek’s book Start with Why. Let’s connect with other Dallas ATD members and discuss this month’s book over a hot cup of Joe! Once a quarter, we will meet to discuss a new book related to Talent Development.

During our chats, be prepared to talk about key insights, how you can apply those concepts, and the impact it will make on you. As always, the first two people to arrive in person will receive a Learning and Latte mug and MudLeaf Coffee gift card!


Discover the book that captivated millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


10:00 am – Welcome and Introductions

10:10 am – Discuss Book

11:00 am – Meeting Concludes


Mudleaf Coffee
3100 Independence Parkway, Suite #300
Plano, TX 75075


  • Member registration: Free!
  • Non-Member Guest registration: $10


Please cancel your registration by contacting info@tddallas.org


Contact 972-233-9107 ext. 224 or email info@tddallas.org


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14070 Proton Rd. - Suite 100
Dallas, TX 75244

Email: info@tddallas.org

Phone: 972-233-9107 ex. 224

Fax: 972-490-4219

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